Two Takes on Copyright Principles for UGC Platforms
Wednesday, October 31st, 2007A couple of weeks ago, a group of commercial copyright owners and operators of several user-generated content (UGC) services issued a set of Copyright Principles for UGC Services. To their credit, these principles include “the accommodation of fair use” among the goals. The main thrust of the principles, however, is to call on UGC sites to take more active responsibility for preventing users from posting infringing content — and in particular, to implement filtering technologies to identify unauthorized copyrighted content automatically. The principles go into significant detail about how UGC sites should combat infringement, while the nods to fair use consist of little more than bare references. For example, the shortest of the fifteen principles is number six, which reads in its entirety: “When sending notices and making claims of infringement, Copyright Owners should accommodate fair use.”
Stating a general commitment to accommodating fair use is certainly welcome. But it doesn’t provide any guidance on the tricky practical questions concerning what such a commitment actually means and how to make it real and effective. Accommodating fair use is not a straightforward task, particularly where companies are relying on automatic filtering tools. Filtering tools may be able to identify unauthorized copyrighted content, but they can’t parse the nuances of fair use.
Today, EFF and several other organizations released a set of principles aimed squarely at providing more detailed guidance for the fair use side of the UGC equation. These Fair Use Principles for User Generated Video Content call for granting a “wide berth” for uses that are creative and noncommercial in nature (e.g., using a clip as part of an original video, as opposed to just posting a verbatim copy of the clip); targeting any automatic, technology-based blocking to cases that appear to involve verbatim copying, while providing for human review of cases where the content appears more mixed; and providing effective ways for content creators to dispute the conclusions of automatic filters or content owner takedown notices. Clearly these are important ideas. In particular, human review of close cases and meaningful mechanisms for individuals to challenge erroneous takedowns or blocking seem like essential elements of any serious scheme to leave room for fair use.
(more…)


