The New York Times (registration required) reported yesterday that Verizon Wireless refused to allow an opt-in text messaging program from an abortion rights advocacy group. Verizon, to its credit, quickly reversed course, blaming the incident on an “incorrect interpretation of a dusty internal policy.” The reversal came as a relief, though not a great surprise. From the moment the story started drawing significant news coverage, it was hard to imagine that Verizon Wireless would stand by its initial decision. Abortion is a controversial topic, but the messages from Naral Pro-Choice America would have gone only to subscribers who signed up for them. And while Verizon may want to keep hate speech and spam off its network, there’s no reason to think Naral’s messages would come close to either category.
Anyway, Naral will now be allowed to run its text-messaging program. And Verizon will surely take a careful look at its policies and where they are intended to apply. Verizon Wireless reportedly had told Naral that its policy barred message programs that “promote an agenda” or “may be seen as controversial.” In contrast, the later-released Verizon statement spoke approvingly of text messaging being “harnessed by organizations and individuals communicating their diverse opinions” and being used “to communicate broadly.” CDT would like to see Verizon Wireless adopt an express policy reflecting those views, and make that policy public. Text messaging is a popular and effective means of communication, and there would be no good reason to allow its use for purely commercial interaction while sharply limiting it for other legitimate realms of discourse.
The bigger question, though, is how this incident bears on the ongoing “Internet neutrality” debate. I suspect both sides will say it supports their position.
Most obviously, neutrality proponents can cite this as an example of discrimination by a network operator. The network in this case was a mobile phone network, but it is not hard to imagine analogous scenarios involving the Internet. The incident highlights the wide latitude that the current legal framework gives carriers to decide when and how to treat certain traffic, based on the identity of the sender or the subject matter of the message. For text messaging, as for email or other Internet communications, network operators aren’t subject to common carrier requirements — so Verizon Wireless was and continues to be free to reject messaging efforts by Naral or anyone else.
Opponents of government-imposed neutrality policies can argue, however, that the Verizon Wireless incident illustrates the ability of the marketplace to control discriminatory behavior. The argument would go like this. Sure, once in a while some carrier — whether through error or by design — may take some action that discriminates against certain content. But the flap that Verizon Wireless quickly faced shows that such actions aren’t tenable. If the content is something that at least some subscribers actually want, publicity and related market pressures will force a quick reversal.
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